We believe that every business should have an image that is consistent throughout all company logos, pictures, and communications; a personality if you will. To be exact, it should reflect your personality and corporate culture.
Integrate your company’s image and culture consistently throughout all print and web outlets. Your website should give users an idea of who you are instantly. Use the same logo and colors on your business cards, presentation folders, and pamphlets. Also let this theme flow through to your social media pages as well. Social media is the best opportunity for branding your business as it allows for full transparency of your ideas, beliefs, and products in an engaging manner that allows the community to understand what you stand for. That is brand identity.
Give people a clear understanding of why your company is different from the rest, tell them what you like (that’s how they will connect emotionally with your company). Tell them why you are different from the big corporations.
Let’s work on your brand identity today, contact us now!